Steelcase Showroom

Chicago, IL


Shimoda Design Group


32,500 square feet

The new showroom for Steelcase was designed for the 2018 Neocon Showcase and had great objectives for a fun, contemporary space. The showroom was a place where almost all interior design architects would walk through during the show. Our goal was to create a backdrop to display their products with just enough architectural dramatic “moves” to tickle the senses, while still allowing the Steelcase products to be the main event. Steelcase received two awards at the end of NeoCon for their space – Best Large Showroom and Best of Competition.